British chef and TV personality Gordon Ramsay stars in the latest campaign for Burger King, promoting the fast food chain's new Wagyu Burger.

The comedic advert sees Ramsay trying to prepare the dish while kitchen staff refer to him by the wrong name. A spokesperson for the brand commented 'This is our most premium burger to date. From the dedicated farmers raising wagyu herds to our restaurant teams perfecting the flame-grilled taste, it has been crafted with expertise at every stage'.